Dave Lakhani is the best-selling author of "The Art of Persuasion: The Art of Getting What You Want".

Expert on Persuasive Public Relations, Dave is an in-demand speaker and consultant.

He is the President of Bold Approach, Inc. a company that specializes in business acceleration using applied cognitive neuroscience and social psychology.

Excellent recording! If you get a chance to ever see Dave in person, do so. He's brilliant and most assuredly knows his stuff when using PR to promote your business or website.